Users will soon have a updated setting that permits them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread rollout. This development comes amid a surge in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A significant portion of this output is considered low-quality AI content, a term for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to provide users the option to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are now over a billion videos on its service tagged as AI-generated. In total, more than 100 mn media items are added to the service daily, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they view by opening the content preference feature in the platform and choosing AI-made media. Additional categories that are already be adjusted under the filter cover news, fashion, aesthetics, and dance.
Content Labeling and Policies
Its policies mandate creators to label lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the app will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This action is intended to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit non-profit groups focused on training coding and technology.
Platform Protection
The platform has justified its moderation strategy, amid debate over intentions to make redundant numerous safety staff in the United Kingdom. It is expected to cut a significant number of roles in its content moderation department in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would still have a role, but AI can shield workers by eliminating the most distressing content before it gets reviewed by people. The platform reported a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
